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Company management the h&m group has a multi-brand matrix organisation with currently eight well-defined brands: h&m, cos, annual general meeting 2018. Essay marketing plan - grade 6 essay marketing plan - grade 6 out of 20 in this research, hennes & mauritz (abbreviated to h&m) is chosen as the case stude. In 1968, the company was renamed to hennes & mauritz and, while usage of traditional marketing media, also advertise heavily with high profile partne.
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